Catchyoo

Panasonic, China, Catchyoo,...

Do you wonder what is the relationship between Catchyoo, Panasonic and the Olympic Games...

Update your links to : http://blog.lm3labs.com

As we celebrate the 2 years of our Catchyoo blog, as we take new promising directions at LM3LABS, we hire new people, we prepare new amazing products, it was time to re-align our blogging strategy too.

The new blog is designed to reflect the innovation spirit carried by LM3LABS for the last 5 years. The LM3LABS blog is more product neutral, covering all products while leaving room to the future products and corporate and business news.

Simpler, wider, it leaves space to video in hi-quality and to better graphics.

Visitors have direct access to the products, solutions or corporate sites with visible buttons. They can also easily contact LM3LABS thru a form which integrates into LM3LABS business flow.

RSS subscribtion has never been so easy. Please subscribe to stay tunes!

Also please change your bookmarks as the Catchyoo blog will dissapear on August 8th and no more posting will be made on it.

Welcome to a new Era !

http://blog.lm3labs.com

Ubiq'window was on XM booth at AdTech Singapore

Ubiq'window was on XM's booth at AdTech Singapore a few days ago. Here is how it looked like.
Coordinated by Mosaic Solutions.

Samsung Omnia launch with Ubiq'window touchless technology

Samsung launch their iPhone killer, the Omnia SGH i900, with Ubiq'window touchless technology.

Samsung deployed interactive boothes where people can experiment the amazing interface of their phone.

Only Ubiq'window can let people experiment what it is like to use such a next gen interface: dragging icones to launch applications, intuitive keyboard, smart OK, ...

The interactive booth also let user "click" buttons outside the phone screen, to get fast access to Omnia's features like: motion sensor, optical joystick, or 5 mega pixel camera.

And people are queuing to experience this.

As touch (...and soon touchless) interfaces are to invade our daily product, Ubiq'window is a unique solution to let customers experiment in large size.

The project was driven by LM3LABS' distributor iM3 Asia in Singapore.

What interactivity for Cinemas?

Augmented Shopping Experience

 

Bridging e-commerce to real life retail is LM3LABS' mission for a few years now.

The two worlds have difficulties to talk each other.
On one side, tons of great digital content on servers, on the other side, shops where decisions are made, where products are purchased (whatever the e-commerce gurus may tell and write you still buy in shops).

Touchless interactivity can bridge the 2 worlds to enhance the customer experience while shopping.

In the above example the user point in the air at the apparel and receive:
- contextual information (promotion movie),
- complementary information (available colors),
- price information and enter into a payment cycle thanks to touchless payment technology Felica (in Japan only today).

Such integration lets customer complete the purchase cycle at any time of the day and take purchase decisions on the point of sales.

Of course, it comes with all the back office tools for advanced marketing:
- usage statistics
- scheduling of content
- broadcasting of content
- mobile site integration for continued experience on mobile phone while away from the shop.

This "augmented" shopping experience can be applied to any kind of product: apparels, cars, IT, luxury goods...
Free-air interaction technology is the only solution for successful integrations between holographic images and real objects as users must have some distance from both to make the association in their eyes and mind. This is where AirStrike brings a unique value.

This is not future technology, despite it will take time to reach the shop at your block's corner. It is available now for real life deployments to next-gen customers. Those will probably focus on differentiation and uniqueness as criteria for their decision, before they mature the ir understanding of what is "augmented shopping experience" for them and their customers.

 

You took the right flight

Industry analysts comment on the forecast of the Digital Out of Home (OOH) market and they are great despite a general downturn of the worldwide economy.

We will keep some pieces from AKA's article:

" Advertisers are actively seeking out new forms of media to reach consumers", it is very shy to say this indeed! They are dying for it and this comes from the growing ubiquity of digital content, a trend that LM3LABS anticipated many years ago with the ubiquitous window, ubiq'window.

"Expect to see considerable further development of digital out of home infrastructure" and LM3LABS offer the turn-key solution for this with Catchyoo Media Channel. Today.

LM3LABS' growth outpaces by far the growth of the market.

This is  due to :
- LM3LABS position on the Interactive OOH market. A sub-segment from the Digital OOH segment which leverage both the online and offline markets.
- LM3LABS strategically positioned on fast growth markets: China, South East Asia, India where growth is in the 3 digit mark.

Partners, we are on the right flight...

(Photo : a F18 passing the sound wall.  Credit : Ensign John Gay, USS Constellation, US Navy)

All Nippon Airways deploy Catchyoo

Second largest airline company in Japan, ANA (All Nippon Airways) deploys Catchyoo systems in their Hotels chain.

ANA was a pioneer in brand communication as it was the first airline company to customize their planes' design.

Catchyoo unveils Multi-D interactivity

Catchyoo innovates again with multi-D interactivity.

What is multi-D?!?...

Multi-D is many things (yes!).
It is navigating within the Depth of Field of the content, going deeper, passing thru the elements.
It is interactively changing the angles of view of the contents.
It is discovering a content which is beyond the projection size. Surprising oneself that what we discover is larger, deeper than what we initially thought.

It opens huge opportunities for brand and product promotion as users are "within" the content, and more importantly they can navigate within this content, to discover multi-dimensional universe under their feet. Now, multi-D is also an exceptional experience on walls with Catchyoo Graffiti.

Interactive dynamic signage takes a deeper twist.

More examples to come in the next days.

 

New Zealand Telecom roll out Ubiq'window Nationwide

LM3LABS' partner in New Zealand, Jelly Design NZ, rolled out the Nationwide trial of Ubiq'window last month for Telecom NZ the largest Telco in NZ.

Jelly's Wheatley says:

"The installation went very smoothly. All units are up and running, the system is now proving its worth in this highly competitive market. We are developing new dynamic interfaces to add value throughout 08 and Telecom NZ are very happy with the results and looking to include this technology further in their retail space"

"We (Jelly) provide the tools and support for agencies ( in this case Saatchi and Saatchi Auckland) to maintain control of the brand whilst partnering with them to develop new media spaces within retail. Jelly Design specializes in bringing Retail to life, we believe the future of retail lies in enriching customer experience and that we have only just touched on the possibility's Ubiq Windows offers."

Built and designed to sit alongside the existing cabinetry the Ubiq 200 was used to create an interactive area that extended outside the tv, each of the shelves acts as a trigger to provide further information and sub menus on products and services.

The walls themselves are interactive and triggered by printed "buttons" that updated regularly both on the screen and the surface of the walls.

A matrix of interactive zones was developed to provide a template that enables Saatchi and Saatchi to create and distribute new media direct from their offices in Auckland to each of the regional sites.

Jelly Design has been invited to partner with Saatchis in taking the concept further and developing a new interactive language, a visually driven syntax to draw on the learnings from the initial work.

The installation went incredibly well, there have been no call backs and we have a happy client looking to build on this first important step toward dynamic instore media.

Future projects include international airlines, major automotive brands as well as further interest from the Telco sector.

For a first client in New Zealand we could not have hoped for more, and Jelly Design and LM3LABS are proud to have Telecom NZ first to market in NZ with ubiq'window.