Coinciding with the Japanese Grand Prix, early last month, HUGO BOSS – which has
partnered Vodafone McLaren Mercedes for more than 25 years – presented
a new and innovative visual marketing concept featuring a state- of
-the -art technology, ubiq'window. From September 21 through October 3, all of the
windows at the Aoyama flagship store in Japan were devoted exclusively
to the Formula One theme in general and Vodafone McLaren Mercedes and
its drivers Lewis Hamilton and Fernando Alonso specifically.
campaign highlight was a ubiq'window screen measuring 2 x 1.5m which
enabled customers to access an array of information on Lewis Hamilton
and Fernando Alonso, the latest Vodafone McLaren Mercedes Collection
from BOSS Green, plus technical data on the race cars themselves. This was the first
time that this new technology had been implemented at a HUGO BOSS store
worldwide. To complement the F1 theme, a life -size model of Lewis
Hamilton’s current car was on display in the middle of the store, while
the third floor showcased blow- up portraits of the drivers Hamilton
The interactive store window concept transcends
traditional notions of shopping by inviting passers-by, race fans and
customers to enjoy a uniquely atmospheric and emotionally- charged
experience inside the store. Given the exceptionally positive feedback,
HUGO BOSS is planning to integrate this technology into other stores
and shops around the world.
King's Birthday in Bangkok is an important event held on 5 th December. This day is a public holiday
in Bangkok to celebrate the birthday of His Majesty King Bhumibol Adulyadej, who is also the longest reining king in the world.
Birthday, Bangkok is an expression of love and respect for the king by
the Thai people in Thailand as well as throughout the world.The King Bhumibol Adulyadej, with
his keen interest in development of Thailand won a special place inn
the hearts of the people here. Since his ascending the throne on 9 th
June,1946 King Bhumibol Adulyadej,worked for the betterment of the
country and helped it tide over the rough weather in the times of World
On 5 th December on the King's Birthday in Bangkok all the buildings and streets are decorated with flags, lights and portraits of His Majesty the King. The Grand Palace and the Ratchadamneon Avenue in Bangkok are
adorned with vibrant marigolds. The Grand Place glows with innumerable
lights and there is a magnificent display of fireworks display near the
This year, as the King turns 80, a special event about his life has been inaugurated last week in Bangkok and Catchyoo and Ubiq'window provide the interactive touch to the event.
Catchyoo is used to create a huge book that visitors can interact with and turn the pages, accessing interactive content.
Ubiq'window AirStrike is associated to a distant plasma screen and visitor can interact distantly with the screen by pointing their finger in the air.
As the third Louvre - DNP Museum Lab presentation, a work representative of Titian's oeuvre, The Madonna of the Rabbit, will be on show for the first time in Japan.
DNP's Museum Lab's latest offering is an invitation to follow the story of The Madonna of the Rabbit,
as presented by Jean Habert, curator at the Musée du Louvre. This is an
opportunity to see the work as its contemporaries did, rediscovering
the emotions, impressions, and sensations it evoked for 16th-century
Venetians and Titian.
Louvre - DNP Museum Lab invites the public to experiment with new
mediation tools designed to enhance their appreciation of a work of
art: to study artworks in detail, and to deliver a deeper understanding
of their background and meaning.
Ubiq'windowis once again used to get a better knowledge of the masterwork. Visitors will interact with an Ubiq'window AirStrike positioned at 1.5 meters from a large plasma screen. The Installation lets visitors use their finger in the air to interact with the content and discover the secrets of the painting: composition, color associations, and other details.
The exhibition is open until March 1st 2008 in Gotanda, Tokyo.
CK, Calvin Klein has launched their new IN2 perfume in Singapore with Ubiq'window.
The 3 steps event aimed at letting visitors draw what they had in their head, enter their details and eventually win tickets and Apple iPod.
The 3 events where on Orchad Road (CK Tangs Shopping
Center and Heeren
Shopping Center), the busiest shopping areas in Singapore and the club Zouk (which was ranked #10 in World Top 50 Clubs by International DJ's).