Bridging e-commerce to real life retail is LM3LABS' mission for a few years now.
The two worlds have difficulties to talk each other. On one side, tons of great digital content on servers, on the other side, shops where decisions are made, where products are purchased (whatever the e-commerce gurus may tell and write you still buy in shops).
Touchless interactivity can bridge the 2 worlds to enhance the customer experience while shopping.
In the above example the user point in the air at the apparel and receive: - contextual information (promotion movie), - complementary information (available colors), - price information and enter into a payment cycle thanks to touchless payment technology Felica (in Japan only today).
Such integration lets customer complete the purchase cycle at any time
of the day and take purchase decisions on the point of sales.
Of course, it comes with all the back office tools for advanced marketing: - usage statistics - scheduling of content - broadcasting of content - mobile site integration for continued experience on mobile phone while away from the shop.
This "augmented" shopping experience can be applied to any kind of product: apparels, cars, IT, luxury goods... Free-air interaction technology is the only solution for successful integrations between holographic images and real objects as users must have some distance from both to make the association in their eyes and mind. This is where AirStrike brings a unique value.
This is not future technology, despite it will take time to reach the shop at your block's corner. It is available now for real life deployments to next-gen customers. Those will probably focus on differentiation and uniqueness as criteria for their decision, before they mature the ir understanding of what is "augmented shopping experience" for them and their customers.
While most of the planet wakes up to touch technologies (phones, mp3 players, show windows, kiosks, screens,...), LM3LABS pioneer again with free air interactivity for Personal Computers, more precisely for keyboards as a complemetary input device to keyboards, mice and other trackpads, providing an additional way to navigate in digital contents.
It is also right on time to bring the interactivity layer to the 3D screens growing wave.
Touchless, multi-point and smart enough to recognize gestures, distantly and accurately. It is AirStrike.
Catchyoo innovates again with multi-D interactivity. What is multi-D?!?...
Multi-D is many things (yes!). It is navigating within the Depth of Field of the content, going deeper, passing thru the elements. It is interactively changing the angles of view of the contents. It is discovering a content which is beyond the projection size. Surprising oneself that what we discover is larger, deeper than what we initially thought.
It opens huge opportunities for brand and product promotion as users are "within" the content, and more importantly they can navigate within this content, to discover multi-dimensional universe under their feet. Now, multi-D is also an exceptional experience on walls with Catchyoo Graffiti.
LM3LABS launch a mini-web site detailing their interactive solutions for the retail industry.
This new mini-site lets retail professionals browse the various interactivity solutions brought by computer vision inside the shop, outside, for promotion, marketing, product presentation, communication,...
Most solutions are emerging yet market proven solutions, deployed for customers, based on robust technologies and calling for replication.
Photosynth is a promising project from Microsoft associating web 2.0 contents, an amazing visualization interface and a geo-positioning module.
To make it short it matches thousands of pictures taken from many people and strored on Flickr to recreate a 3D view of a place.
The project is still tagged as a "lab" project by Microsoft.
This kind of next generation interface takes all its value when it is navigated with a next generation interaction technology like Ubiq'window. Ubiq'window's interactive screen technology lets users manipulate the content with their hands and get rid of traditional human-machine interfaces like mice and keyboard.
This opens opportunities for "barrier-free" interaction with dynamic signage content (advertising), cultural exhibition (museums) and retail environments.