As we celebrate the 2 years of our
Catchyoo blog, as we take new promising directions at LM3LABS, we hire
new people, we prepare new amazing products, it was time to re-align
our blogging strategy too.
The new blog is designed to reflect the innovation spirit carried by
LM3LABS for the last 5 years. The LM3LABS blog is more product neutral,
covering all products while leaving room to the future products and
corporate and business news.
Simpler, wider, it leaves space to video in hi-quality and to better graphics.
Visitors have direct access to the products, solutions or corporate
sites with visible buttons. They can also easily contact LM3LABS thru a
form which integrates into LM3LABS business flow.
RSS subscribtion has never been so easy. Please subscribe to stay tunes!
Also please change your bookmarks as the Catchyoo blog will dissapear on August 8th and no more posting will be made on it.
This primetime program is aimed at explaining new technologies to Japanese with guest stars as students. This is one of the best and most popular program in Japan.
The stars were presented AirStrike and they could play with the interactive system.
this world is small we were there with interactivity specialist Alvaro
Cassinelli from Tokyo University. He presented an interesting obstacle
detection helmet. On the picture below we see here LM3's Yumiko playing with the tool. We had plently of time
talking about user interaction, laser, products, collaboration...
Just to provide some ideas about the ambiance we post some pictures
which will not tell too much about the content... You will have to wait.
Industry analysts comment on the forecast of the Digital Out of Home (OOH) market and they are great despite a general downturn of the worldwide economy.
We will keep some pieces from AKA's article: " Advertisers are actively seeking out new forms of media to reach consumers", it is very shy to say this indeed! They are dying for it and this comes from the growing ubiquity of digital content, a trend that LM3LABS anticipated many years ago with the ubiquitous window, ubiq'window.
"Expect to see considerable further development of digital out of home infrastructure" and LM3LABS offer the turn-key solution for this with Catchyoo Media Channel. Today.
LM3LABS' growth outpaces by far the growth of the market.
This is due to : - LM3LABS position on the Interactive OOH market. A sub-segment from the Digital OOH segment which leverage both the online and offline markets. - LM3LABS strategically positioned on fast growth markets: China, South East Asia, India where growth is in the 3 digit mark.
Partners, we are on the right flight...
(Photo : a F18 passing the sound wall. Credit :
Ensign John Gay, USS Constellation, US Navy)
out-of-home advertising (AOOH, Catchyoo's market) is one of the fastest-growing segments of the
media industry, expanding at double-digit rates every year from 2001 to
2006 and posting compound annual growth of +22.6%.
- Advertising growth: +6% which includes OOH: +10.6% which includes AOOH (our sergment!): +27% (USA)
- Within AOOH: Ambient advertising, also called place-based media (more precisely Catchyoo) increased 14.1% in
2006 to $446.4 million (USA only).
By experiencewe know that North America is 30% of WW market. So those figs are probably true too for Asia-Pac and EMEA.
What is identified as drivers (in comparaison to traditional advertising) ? Analysts answer:
"The perception among advertisers that these media provide high
engagement, targeting options, proximity to point-of-sale, measurable
impact and cost effectiveness
Exposure to and recall of these media growing as Americans spend
more time commuting to work, walking in urban areas, waiting in transit
hubs, and shopping at retail outlets
Research suggesting that the vast majority of consumers view
alternative out-of-home media as favorable and educational
New technology enabling companies to launch digital advertising
platforms that generate higher revenues than the conventional formats
PQ Media concluded that, "Americans spend twice as much time outside their
homes and workplaces today than they did just a few decades ago…
Digital technology and creative positioning enable alternative
out-of-home media to stay in tune with today's fragmented and
fast-paced consumer market"
We are on the right wagon! ...and we might lead it.
Ubiq'window is featured in multiple Japanese media this months. SGI Japan's integration of Ubiq'window with VizImpress enVision was covered by New Media a Japanese professional magazine about emerging media technologies (May release).
It was also in 2 articles (1, 2) by IT Media (an online reference magazine from SoftBank), in ASCII.jp, BCN (paper) and Electronic Advertising Newspaper (paper).
DNP launch their MUSEUM LAB web site in association with the Musee du Louvre, the largest museum in the world.
As we announced it to you a few days ago, DNP has open a museum laboratory to present Louvre masterworks with a new twist: interactivity, digital approach, RFID,...
Ubiq'window is installed in the room which hosts the masterpiece from Gericault, bringing interactivity (1)(2)on a large 6 meter glass pannel. Ubiq'window is associated with RFID which turns the language of the application to the users automatically and provide other personalisation features.
DNP and the Musee du Louvre explain what is the MUSEUM LAB. DNP's introduction is very promising: "Start of a revolutionary project that invites you to take approach to works of art. A place intended to enable the (re)discovery of works or art in order to enhance their comprehension and appreciation. An innovation method of approach to works of art offers you information tailored to your needs on masterpieces in the collection of the Musee du Louvre."