As we celebrate the 2 years of our
Catchyoo blog, as we take new promising directions at LM3LABS, we hire
new people, we prepare new amazing products, it was time to re-align
our blogging strategy too.
The new blog is designed to reflect the innovation spirit carried by
LM3LABS for the last 5 years. The LM3LABS blog is more product neutral,
covering all products while leaving room to the future products and
corporate and business news.
Simpler, wider, it leaves space to video in hi-quality and to better graphics.
Visitors have direct access to the products, solutions or corporate
sites with visible buttons. They can also easily contact LM3LABS thru a
form which integrates into LM3LABS business flow.
RSS subscribtion has never been so easy. Please subscribe to stay tunes!
Also please change your bookmarks as the Catchyoo blog will dissapear on August 8th and no more posting will be made on it.
Bridging e-commerce to real life retail is LM3LABS' mission for a few years now.
The two worlds have difficulties to talk each other. On one side, tons of great digital content on servers, on the other side, shops where decisions are made, where products are purchased (whatever the e-commerce gurus may tell and write you still buy in shops).
Touchless interactivity can bridge the 2 worlds to enhance the customer experience while shopping.
In the above example the user point in the air at the apparel and receive: - contextual information (promotion movie), - complementary information (available colors), - price information and enter into a payment cycle thanks to touchless payment technology Felica (in Japan only today).
Such integration lets customer complete the purchase cycle at any time
of the day and take purchase decisions on the point of sales.
Of course, it comes with all the back office tools for advanced marketing: - usage statistics - scheduling of content - broadcasting of content - mobile site integration for continued experience on mobile phone while away from the shop.
This "augmented" shopping experience can be applied to any kind of product: apparels, cars, IT, luxury goods... Free-air interaction technology is the only solution for successful integrations between holographic images and real objects as users must have some distance from both to make the association in their eyes and mind. This is where AirStrike brings a unique value.
This is not future technology, despite it will take time to reach the shop at your block's corner. It is available now for real life deployments to next-gen customers. Those will probably focus on differentiation and uniqueness as criteria for their decision, before they mature the ir understanding of what is "augmented shopping experience" for them and their customers.
Catchyoo innovates again with multi-D interactivity. What is multi-D?!?...
Multi-D is many things (yes!). It is navigating within the Depth of Field of the content, going deeper, passing thru the elements. It is interactively changing the angles of view of the contents. It is discovering a content which is beyond the projection size. Surprising oneself that what we discover is larger, deeper than what we initially thought.
It opens huge opportunities for brand and product promotion as users are "within" the content, and more importantly they can navigate within this content, to discover multi-dimensional universe under their feet. Now, multi-D is also an exceptional experience on walls with Catchyoo Graffiti.
LM3LABS launch a mini-web site detailing their interactive solutions for the retail industry.
This new mini-site lets retail professionals browse the various interactivity solutions brought by computer vision inside the shop, outside, for promotion, marketing, product presentation, communication,...
Most solutions are emerging yet market proven solutions, deployed for customers, based on robust technologies and calling for replication.
Photosynth is a promising project from Microsoft associating web 2.0 contents, an amazing visualization interface and a geo-positioning module.
To make it short it matches thousands of pictures taken from many people and strored on Flickr to recreate a 3D view of a place.
The project is still tagged as a "lab" project by Microsoft.
This kind of next generation interface takes all its value when it is navigated with a next generation interaction technology like Ubiq'window. Ubiq'window's interactive screen technology lets users manipulate the content with their hands and get rid of traditional human-machine interfaces like mice and keyboard.
This opens opportunities for "barrier-free" interaction with dynamic signage content (advertising), cultural exhibition (museums) and retail environments.
LM3LABS' partner in New Zealand, Jelly Design NZ, rolled out the Nationwide trial of Ubiq'window last month for Telecom NZ the largest Telco in NZ.
Jelly's Wheatley says:
installation went very smoothly. All units are up and running, the
system is now proving its worth in this highly competitive market. We
are developing new dynamic interfaces to add value throughout 08 and
Telecom NZ are very happy with the results and looking to include this
technology further in their retail space"
(Jelly) provide the tools and support for agencies ( in this case
Saatchi and Saatchi Auckland) to maintain control of the brand whilst
partnering with them to develop new media spaces within retail. Jelly
Design specializes in bringing Retail to life, we believe the future of
retail lies in enriching customer experience and that we have only just
touched on the possibility's Ubiq Windows offers."
Built and designed to sit alongside the existing cabinetry the
Ubiq 200 was used to create an interactive area that extended outside
the tv, each of the shelves acts as a trigger to provide further
information and sub menus on products and services.
walls themselves are interactive and triggered by printed "buttons"
that updated regularly both on the screen and the surface of the walls.
matrix of interactive zones was developed to provide a template that
enables Saatchi and Saatchi to create and distribute new media direct
from their offices in Auckland to each of the regional sites.
Design has been invited to partner with Saatchis in taking the concept
further and developing a new interactive language, a visually driven
syntax to draw on the learnings from the initial work.
installation went incredibly well, there have been no call backs and we
have a happy client looking to build on this first important step
toward dynamic instore media.
Future projects include international airlines, major automotive brands as well as further interest from the Telco sector.
a first client in New Zealand we could not have hoped for more, and Jelly Design and LM3LABS are
proud to have Telecom NZ first to market in NZ with ubiq'window.