As we celebrate the 2 years of our
Catchyoo blog, as we take new promising directions at LM3LABS, we hire
new people, we prepare new amazing products, it was time to re-align
our blogging strategy too.
The new blog is designed to reflect the innovation spirit carried by
LM3LABS for the last 5 years. The LM3LABS blog is more product neutral,
covering all products while leaving room to the future products and
corporate and business news.
Simpler, wider, it leaves space to video in hi-quality and to better graphics.
Visitors have direct access to the products, solutions or corporate
sites with visible buttons. They can also easily contact LM3LABS thru a
form which integrates into LM3LABS business flow.
RSS subscribtion has never been so easy. Please subscribe to stay tunes!
Also please change your bookmarks as the Catchyoo blog will dissapear on August 8th and no more posting will be made on it.
After all those years on the market we have the feeling that our market has never been so agitated.
Small players appear everyday, large companies announce in media products that will never be launched before 5 years (if launched).
All this is good sign because it means the market is super dynamic, investors and large companies consider it is a piece of the future, and at the end, all this agitation frees us from "educating" the market, what we have done in the last 5 years, patiently.
Now, one must keep minds clear about who is who, who comes from where and who has done what.
Many companies discover us with technologies like AirStrike and for them we are an other hit maker on Youtube.
So, we thought it was time to put on a single page the list of the customers we have served in the last 5 years. They are happy customers who trust us for supplying Wow!, Robust, Manageable, Cost-effective interactive solutions.
Those customers also trust us because they see the future with LM3LABS, our hard work and the great people we have kept in our eco-systems (for information, the rogue partners are gone to competition).
This list is actually pretty impressive in both quantity and quality.
So, just compare... and think long term: who will be here is 5 years from now, who will be gone with the winter wind. references.lm3labs.com
Industry analysts comment on the forecast of the Digital Out of Home (OOH) market and they are great despite a general downturn of the worldwide economy.
We will keep some pieces from AKA's article: " Advertisers are actively seeking out new forms of media to reach consumers", it is very shy to say this indeed! They are dying for it and this comes from the growing ubiquity of digital content, a trend that LM3LABS anticipated many years ago with the ubiquitous window, ubiq'window.
"Expect to see considerable further development of digital out of home infrastructure" and LM3LABS offer the turn-key solution for this with Catchyoo Media Channel. Today.
LM3LABS' growth outpaces by far the growth of the market.
This is due to : - LM3LABS position on the Interactive OOH market. A sub-segment from the Digital OOH segment which leverage both the online and offline markets. - LM3LABS strategically positioned on fast growth markets: China, South East Asia, India where growth is in the 3 digit mark.
Partners, we are on the right flight...
(Photo : a F18 passing the sound wall. Credit :
Ensign John Gay, USS Constellation, US Navy)
LM3LABS.com web site comes with a new, simple and direct look.
This new design is aimed at reflecting LM3LABS' position as a reference on the computer vision interactivity market. It also reflects our culture and philosophy: simple, transparent, and quality-oriented.
Multilingual like our team, the site comes today in English and Japanese. It will come in Chinese, Russian and French flavors soon.
It also integrates RSS technologies so that customers, partners and investors remain informed about latest good news.
Products are still treated in separate web sites, giving partners the flexibility to use those sites more independently.
Catchyoo is currently deployed in Mexico in many shopping centers. Why in Mexico as our main competition is in North America? The reason is deep into the Catchyoo concept. Catchyoo lets partner companies to create ad campaign in minutes while the competition needs weeks of costly development for campaigns which are, by definition, restricted to top end companies.
At USD 10.000 per campaign our competition makes the business not sustainable to regular partners. With Catchyoo they can maximize their margin by proposing campaign at a new type of customers, with lower budget but faster decision cycles.
"Bring Advertising to the People !!"... sounds like a South American revolution slogan.
out-of-home advertising (AOOH, Catchyoo's market) is one of the fastest-growing segments of the
media industry, expanding at double-digit rates every year from 2001 to
2006 and posting compound annual growth of +22.6%.
- Advertising growth: +6% which includes OOH: +10.6% which includes AOOH (our sergment!): +27% (USA)
- Within AOOH: Ambient advertising, also called place-based media (more precisely Catchyoo) increased 14.1% in
2006 to $446.4 million (USA only).
By experiencewe know that North America is 30% of WW market. So those figs are probably true too for Asia-Pac and EMEA.
What is identified as drivers (in comparaison to traditional advertising) ? Analysts answer:
"The perception among advertisers that these media provide high
engagement, targeting options, proximity to point-of-sale, measurable
impact and cost effectiveness
Exposure to and recall of these media growing as Americans spend
more time commuting to work, walking in urban areas, waiting in transit
hubs, and shopping at retail outlets
Research suggesting that the vast majority of consumers view
alternative out-of-home media as favorable and educational
New technology enabling companies to launch digital advertising
platforms that generate higher revenues than the conventional formats
PQ Media concluded that, "Americans spend twice as much time outside their
homes and workplaces today than they did just a few decades ago…
Digital technology and creative positioning enable alternative
out-of-home media to stay in tune with today's fragmented and
fast-paced consumer market"
We are on the right wagon! ...and we might lead it.