Catchyoo

Panasonic, China, Catchyoo,...

Do you wonder what is the relationship between Catchyoo, Panasonic and the Olympic Games...

Update your links to : http://blog.lm3labs.com

As we celebrate the 2 years of our Catchyoo blog, as we take new promising directions at LM3LABS, we hire new people, we prepare new amazing products, it was time to re-align our blogging strategy too.

The new blog is designed to reflect the innovation spirit carried by LM3LABS for the last 5 years. The LM3LABS blog is more product neutral, covering all products while leaving room to the future products and corporate and business news.

Simpler, wider, it leaves space to video in hi-quality and to better graphics.

Visitors have direct access to the products, solutions or corporate sites with visible buttons. They can also easily contact LM3LABS thru a form which integrates into LM3LABS business flow.

RSS subscribtion has never been so easy. Please subscribe to stay tunes!

Also please change your bookmarks as the Catchyoo blog will dissapear on August 8th and no more posting will be made on it.

Welcome to a new Era !

http://blog.lm3labs.com

AirStrike @ TV

AirStrike was on air on last June 8 on Nitele (the nickname for Nihon Telebi, the Japanese TV, one of the 2 main national channels in Japan).

Guest stars could experience the free air interactivity of AirStrike.  Despite what you might thing this is a prime time science program. Yes I know, Japan is an other planet...

For those who missed this great piece of TV and those who are abroad, here is a recall.

AirStrike interactive wall in collaboration with Barco

This is an other example of AirStrike made in collaboration with Barco Japan.

The idea is to demo free-air interactivity to museum, public venues, virtual reality user (i.e. car makers, real estate developers) and event organizers.

AirStrike lets users instantly interact with the projected content.

Barco supplied a marvelous 18.000 Lumens projector.

 

On this second movie we used paintings from artist Momoko Sudo (www.momokosudo.com) to show how discovering art can be simple and pleasant.

AirStrike: TV show preparation in Japan

AirStrike will be presented on Nihon TV (Nitele) on June 7, 8pm JST as part of the program "The Most Useful School in the World".

This primetime program is aimed at explaining new technologies to Japanese with guest stars as students.
This is one of the best and most popular program in Japan.
The stars were presented AirStrike and they could play with the interactive system.

As this world is small we were there with interactivity specialist Alvaro Cassinelli from Tokyo University. He presented an interesting obstacle detection helmet.
On the picture below we see here LM3's Yumiko playing with the tool. We had plently of time talking about user interaction, laser, products, collaboration...

Just to provide some ideas about the ambiance we post some pictures which will not tell too much about the content... You will have to wait.

Augmented Shopping Experience

 

Bridging e-commerce to real life retail is LM3LABS' mission for a few years now.

The two worlds have difficulties to talk each other.
On one side, tons of great digital content on servers, on the other side, shops where decisions are made, where products are purchased (whatever the e-commerce gurus may tell and write you still buy in shops).

Touchless interactivity can bridge the 2 worlds to enhance the customer experience while shopping.

In the above example the user point in the air at the apparel and receive:
- contextual information (promotion movie),
- complementary information (available colors),
- price information and enter into a payment cycle thanks to touchless payment technology Felica (in Japan only today).

Such integration lets customer complete the purchase cycle at any time of the day and take purchase decisions on the point of sales.

Of course, it comes with all the back office tools for advanced marketing:
- usage statistics
- scheduling of content
- broadcasting of content
- mobile site integration for continued experience on mobile phone while away from the shop.

This "augmented" shopping experience can be applied to any kind of product: apparels, cars, IT, luxury goods...
Free-air interaction technology is the only solution for successful integrations between holographic images and real objects as users must have some distance from both to make the association in their eyes and mind. This is where AirStrike brings a unique value.

This is not future technology, despite it will take time to reach the shop at your block's corner. It is available now for real life deployments to next-gen customers. Those will probably focus on differentiation and uniqueness as criteria for their decision, before they mature the ir understanding of what is "augmented shopping experience" for them and their customers.

 

Embedding the Digital World into Real Life: a different interaction

 

At LM3LABS we do not believe much in cramming the real life into the small PC window. Recreating an all virtualized world.

We believe more in growing the digital world into the real life. This requires new types of display, like real size holography technologies, but also, and more importantly, different interaction methods. No more mice, trackpads,  only free-air interactivity can accomodate this vision.

Call your virtual assistant in a gesture. She is here, right in front of you like a real person, alive.

AirStrike lets users use their finger in the air to interact with holograms.

Holograms can be used as receptionists, presenters, augmented reality objects, virtual meeting and one day visualizing your Facebook friends right in the middle of your living room, real size !

AirStrike hits the "Touch" industry at its weakest point: Personal Computing

While most of the planet wakes up to touch technologies (phones, mp3 players, show windows, kiosks, screens,...), LM3LABS pioneer again with free air interactivity for Personal Computers, more precisely for keyboards as a complemetary input device to keyboards, mice and other trackpads, providing an additional way to navigate in digital contents.

It is also right on time to bring the interactivity layer to the 3D screens growing wave.

Touchless, multi-point and smart enough to recognize gestures, distantly and accurately. It is AirStrike.