Anaglyph 3D, the one you use with red-blue glasses, might not be a new technology, but interactive 3D advertising is for sure a new super engaging experience.
Interactivity brought by Catchyoo makes this technology much younger and fun. Surprisingly engaging and realistic.
LM3LABS has worked on special calculation models which make the 3D effect on large interactive surface like floor, walls but also table a wow! experience.
Just imagine all the possibilities from 3D ads offering interactive depth, leveraging Catchyoo, unique layered structure. Interact with 3D interactive products, reveal 3D landscapes, play multi-dimension games...
The effect is not visible on the first movie below because of movie process, but by watching the second movie you will have a pretty good idea about the result when playing with Catchyoo.
Coinciding with the Japanese Grand Prix, early last month, HUGO BOSS – which has
partnered Vodafone McLaren Mercedes for more than 25 years – presented
a new and innovative visual marketing concept featuring a state- of
-the -art technology, ubiq'window. From September 21 through October 3, all of the
windows at the Aoyama flagship store in Japan were devoted exclusively
to the Formula One theme in general and Vodafone McLaren Mercedes and
its drivers Lewis Hamilton and Fernando Alonso specifically.
campaign highlight was a ubiq'window screen measuring 2 x 1.5m which
enabled customers to access an array of information on Lewis Hamilton
and Fernando Alonso, the latest Vodafone McLaren Mercedes Collection
from BOSS Green, plus technical data on the race cars themselves. This was the first
time that this new technology had been implemented at a HUGO BOSS store
worldwide. To complement the F1 theme, a life -size model of Lewis
Hamilton’s current car was on display in the middle of the store, while
the third floor showcased blow- up portraits of the drivers Hamilton
The interactive store window concept transcends
traditional notions of shopping by inviting passers-by, race fans and
customers to enjoy a uniquely atmospheric and emotionally- charged
experience inside the store. Given the exceptionally positive feedback,
HUGO BOSS is planning to integrate this technology into other stores
and shops around the world.
Catchyoo's partner, cmpunch, goes a step further in their explanations about the value of interactive signage with this movie with movie embedded explanations.
It is in Japanese, so some explanations are necessary. The site is the new Parco shopping mall in Urawa, in Tokyo's suburb. The installed Catchyoo is a cluster of 2 systems communicating together to create a large seamless interactive zone.
Cmpunch left the original soundtrack and we can hear very positive feedbacks from visitors, like the usual Japanese "sugoii" which means something like "Wow".
Then, they clearly explain what is value for people around. People play with the system but all visitors around the interactive space watch the space... and the ad.
This ad space is for rent and sponsors who want to advertise right on this unique place, or in other Parco places can contact LM3LABS.