AirStrike and its precise free-air interactivity is particularly well adapted to applications like
: 3D visualization, holograms (like in this example), interactivity with huge screens, or "can't touch" screens (water falls, smoke, mist, pulsed air...).
Bridging e-commerce to real life retail is LM3LABS' mission for a few years now.
The two worlds have difficulties to talk each other. On one side, tons of great digital content on servers, on the other side, shops where decisions are made, where products are purchased (whatever the e-commerce gurus may tell and write you still buy in shops).
Touchless interactivity can bridge the 2 worlds to enhance the customer experience while shopping.
In the above example the user point in the air at the apparel and receive: - contextual information (promotion movie), - complementary information (available colors), - price information and enter into a payment cycle thanks to touchless payment technology Felica (in Japan only today).
Such integration lets customer complete the purchase cycle at any time
of the day and take purchase decisions on the point of sales.
Of course, it comes with all the back office tools for advanced marketing: - usage statistics - scheduling of content - broadcasting of content - mobile site integration for continued experience on mobile phone while away from the shop.
This "augmented" shopping experience can be applied to any kind of product: apparels, cars, IT, luxury goods... Free-air interaction technology is the only solution for successful integrations between holographic images and real objects as users must have some distance from both to make the association in their eyes and mind. This is where AirStrike brings a unique value.
This is not future technology, despite it will take time to reach the shop at your block's corner. It is available now for real life deployments to next-gen customers. Those will probably focus on differentiation and uniqueness as criteria for their decision, before they mature the ir understanding of what is "augmented shopping experience" for them and their customers.
At LM3LABS we do not believe much in cramming the real life into the small PC window. Recreating an all virtualized world.
We believe more in growing the digital world into the real life. This requires new types of display, like real size holography technologies, but also, and more importantly, different interaction methods. No more mice, trackpads, only free-air interactivity can accomodate this vision.
Call your virtual assistant in a gesture. She is here, right in front of you like a real person, alive.
AirStrike lets users use their finger in the air to interact with holograms.
Holograms can be used as receptionists, presenters, augmented reality objects, virtual meeting and one day visualizing your Facebook friends right in the middle of your living room, real size !
Industry analysts comment on the forecast of the Digital Out of Home (OOH) market and they are great despite a general downturn of the worldwide economy.
We will keep some pieces from AKA's article: " Advertisers are actively seeking out new forms of media to reach consumers", it is very shy to say this indeed! They are dying for it and this comes from the growing ubiquity of digital content, a trend that LM3LABS anticipated many years ago with the ubiquitous window, ubiq'window.
"Expect to see considerable further development of digital out of home infrastructure" and LM3LABS offer the turn-key solution for this with Catchyoo Media Channel. Today.
LM3LABS' growth outpaces by far the growth of the market.
This is due to : - LM3LABS position on the Interactive OOH market. A sub-segment from the Digital OOH segment which leverage both the online and offline markets. - LM3LABS strategically positioned on fast growth markets: China, South East Asia, India where growth is in the 3 digit mark.
Partners, we are on the right flight...
(Photo : a F18 passing the sound wall. Credit :
Ensign John Gay, USS Constellation, US Navy)