Nojima Denki, a Japanese retails chain of IT poducts has immediately understood Catchyoo's Media Channel's value. They also understood what benefit it would bring to their strategic placement at Roppongi in Tokyo for an advertising business.
LM3 installed for them a Caychyoo Shop Window which reacts to people speed, direction and gesture.
Nojima Denki created a media subsidiary company to manage the rent of this space. This company is called Medipon The first customer is NTT DoCoMo (a LM3's first in many projects...).
The installation is remotely managed from Yokohama, Nojima's HQ, using Catchyoo Media Channel's unique capabilities to deploy and control remote Catchyoo installation.
The system use Catchyoo's scheduling capabilities and report with statistics about passing people.
Here is the translation of the Nikkei article which was published on September 16th, in the paper edition.
"Advertising images change according to people's motion
Nojima Denki at Roppongi Tokyo
Pictures change according to passing people's motions. This is such an advertising system that has been unveiled at Roppongi Crossing in Tokyo on September 15 (see Picture). It is made from a screen installed on Nojima's shop, a retail chain of IT products. Infra-red sensors track the direction, speed and motions of passing people in a range of 3 meters from the screen.
Developped by a French start-up, this is the first permanent installation of this kind of system in Japan. The first advertising sponsor is NTT DoCoMo. The advertising content shows moving mobile phones which follow people. Roppongi Crossing has a strong advertising value with about 10 millions passing people per month. "
This installation perfectly illustrates the business opportuniy opened by Catchyoo Media Channel which enables interactive advertising as a full time business. NTT DoCoMo's first is not by chance either. It shows that big brands seek interactivity to engage people and "make the difference".
The installation is visible 24/24 at Ropponggi Crossing in front of the famous Almond Cafe and Vodafone/SoftBank shop.
Other coverage from the Japanese Press:
- ITMedia
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